About Us

A Conference by Real Estate Professionals for Real Estate Professionals.

With over a century of combined real estate experience we set our sites on combining the best elements of education, deal making and networking.


Samuel K. Freshman

Samuel K. Freshman, is Chairman of Standard Management Company which performs real estate acquisitions, bridge finance, and property management. He has been active in real estate investment for over 60 years as an attorney and investor. Sam is an expert witness in real estate, legal matters, finance, lecturer at the Stanford Law and Business Schools, and has been chairman of a bank, Title Company, and a theatre exhibitor. Sam is the Chairman Emeritus of Stanford Professionals in Real Estate (SPIRE). He is also Co-Chairman of Bizfed SoCal Real Estate committee. Author of over 20 published articles, Mr. Freshman is the author of “The Smartest Way to Save” series about becoming rich on a modest income. His book “Principals of Real Estate Syndication” is considered the bible on the subject and “Never Be Old Enough to Know Better”, is a guide to living successfully. Sam received a Stanford BA (Pre-Legal, (1954) and a JD (1956). (Email:    

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Carole Ellis

Carole Ellis serves as editor-in-chief of Think Realty Magazine, the only monthly, print publication specifically designed for real estate investors found on the newsstand, and vice president of research & analysis for Self-Directed Investor Society, a private association for investors exploring alternative assets. She is also host of the popular, nine-minute, educational podcast REI Today. She is a contributor to respected publications like Huffington Post, and has been active in the real estate space since 2006, when she left a position as editor of the University of Georgia's Research Magazine to pursue real estate investing and create actionable, accessible content and analysis on the subject for investors at all levels of experience and income.